Your guests want more and more. More comfort, more adventure, more pleasant surprises. SKIDATA sees the guest in a holistic context. From this perspective, the winter and summer sport itself is only a part of the overall impression. Advertising and booking as well as the arrival or discounts are also integral parts of a successful stay.
If your online presence provides interesting information and benefits, customers are happy to log in regularly. Use apps to make it easy for your guests to share the good memories and experiences with family and friends – such as the number of vertical meters travelled, the number of runs made, and more.
Pamper and reward loyal guests with gifts and incentives. Exchange bonus points for services that cannot be bought with money, and incur low cost. Here the ideas available to the marketing department of your resort are limitless – such as a ride on a snowcat, VIP parking in front of the ski lift, access to a VIP lounge, or exclusive use of the gondola.
Draw attention to yourself. Give your future regular customers a good reason to keep informed and to stay in contact with you. Take advantage of the information obtained to be able to make targeted offers and stay accessible through a variety of channels: by phone, apps, and social media.
Encourage your visitors to register with name and address – online or on site. Everybody will benefit: your customers enjoy exclusive information, special advantages, and earn bonus points. You receive valid customer data and the valuable opportunity to stay in contact with your guests.
Make it possible for your visitors to reserve any desired service right on your website: whether parking, rental equipment, a ski course, or individual extras. Your customers will be happy with the attractive offers and exclusive treatment. And you can achieve better planning, actively drive your market and realize revenue sooner.
Use the time between the booking and the arrival of your visitors. Early, proactive contact, useful information and valuable tips increase customer satisfaction. Aim the marketing of complementary offerings and the highlights of your resort. Make sure that your guests include these offers in their holiday plans – and profit from targeted upselling.
Score points with variety and service upon their arrival. Reserved parking and shuttles for rail travelers included in the ticket reduce travel stress. Give your guests the good feeling that their ski day or vacation starts right with the arrival.
Make your guests check in simple and enchant them with a perfect start to the winter fun. Ideal for this: One ticket for all services. Then customers do not have to repeatedly register, waiting times are reduced, and you get better information about what your guests want.
Your customers should enjoy their stay and keep it in memory for a long time. The best access control is effective and, at the same time, hardly noticeable to your guests. In addition, it provides you with valuable information about the customer’s use of your destination which can be utilized to optimize your offer.
Motivate your customers with recognition for certain activities or the use of particular services. Award bonus points, for example, for early bookings, visiting your website, the use of specific lifts, visits to your destination in bad weather or based on the number of vertical meters travelled. Points that later can be exchanged for unique experiences and services that cannot be bought with money.
When guests go home, they take memories and impressions with them. Encourage the positive memories with an overview of the vacation activities they experienced or their number of ascents. A professional parking management will help make for a more relaxed departure, rounding out the positive memories of your destination.
Copyright © 2017 SKIDATA AG
All Rights reserved.