The Invisible Queue
let's
welcome
Westfield La Maquinista
Smart Parking at Catalonia's Largest Shopping Center
Project Overview
Barrierless Indoor Entry Across 8 Lanes with Front & Rear LPR
App-Based Exit Flow with Automatic 4th Hour Free via SKIDATA Connect
Reporting & Analytics to Power Smarter Offers
Flow Without Friction
With over a million monthly visitors and up to 35,000 vehicles on a single weekend, the priority was clear: from the moment a customer enters to the moment they leave, the entire parking journey had to be as fluid and frictionless as possible.
The answer was a ticketless system built around license plate recognition across 22 lanes. All eight indoor entry lanes are fully barrierless – vehicles are recognized by front and rear cameras and pass through without stopping. The 12 indoor exit lanes and the outdoor entry and exit lanes are equipped with Lite.Gate and Barrier.Gate, opening automatically based on LPR data.
For guests who need to settle a balance, ten Skiosk terminals handle payment before exit – or charges and discounts can be processed directly at the exit lane itself.
One System, Every Offer
Westfield La Maquinista wanted more than a parking solution – it wanted a platform.SKIDATA Connect serves as the integration layer between the parking infrastructure, the Westfield Club app, and the payment flow – ensuring that however a customer chooses to pay, the experience is as fast as possible.
The fastest path belongs to registered Westfield Club app users: they enter, park, and drive straight to the exit barrier, which opens automatically with the fourth hour already deducted from their total. No stop, no action required.
For guests who visit a Skiosk or prefer to pay directly at the exit lane, SKIDATA's Validation solution handles discount redemption in a single step: Westfield Club members scan a QR code from the app to reduce their fee on the spot. Carrefour discount tickets provide an additional redemption path for non-app users, validated at the Skiosk or exit lane and deducted immediately. A large, clearly structured screen guides customers through every step in four languages.
Parking as a Data Source
Beyond operational efficiency, the Westfield team identified a strategic opportunity: the parking system as a source of behavioural insight. SKIDATA's Reporting & Analytics solution gives the team a structured view of customer patterns and dwell times, with data exported directly to Westfield Corporate, giving the organisation a consolidated view across its portfolio.
Looking ahead, the vision extends beyond the centre itself – towards a smart parking model that integrates with the surrounding urban area, turning the car park into an active contributor to Barcelona's broader mobility infrastructure.
SKIDATA was the provider selected to carry out the project at Westfield La Maquinista. From the beginning, they knew how to understand all our needs and particularities.
Jaime Tamayo, Director
Facts & Figures
| Project Name | Westfield La Maquinista Parking Solution |
|---|---|
| City | Barcelona, Spain |
| Installation Date | 2024 |
| Capacity/Annual Visitors | 4,800+ (indoor and outdoor) |
| Requirement | Ticketless parking with barrierless indoor entry, app-based loyalty integration, multi-path discount redemption, and structured exit flow across 22 lanes |
| Solution Implemented | LPR-based ticketless access (front & rear cameras), Lite.Gate, Barrier.Gate, Skiosk Lite & Skiosk Smart, SKIDATA Connect (Westfield App + Carrefour ticket integration), Validation, Reporting & Analytics, sectorization barriers |
| Realization/Special Features | 8 barrierless indoor entry lanes; 12 indoor + 2 outdoor exit/entry lanes; 10 Skiosk terminals; 10 sectorization barriers per floor; automatic 4th hour free for Westfield Club app users; direct barrier exit without Skiosk stop for registered app users |
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