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Leeds United

Leeds United

E-ticketing solution for Leeds United
 
For the 2022/23 season, Leeds United is moving to digital tickets in collaboration with SKIDATA and Seat Geeks. For both the stadium operator and the fans, e-ticketing has many benefits, such as quicker entrance, enhanced security and increased protection against fraud. Digital ticketing is an easy and flexible way for fans to get their tickets.

Project Overview 

Smoother and quicker entry to the stadium form max. 37,640 fans
92 access control reader upgraded
Convenient e-ticketing solution for fewer printed tickets – a benefit for the environment
HubSpot Video

Leeds United have a long history of success and have won the biggest trophies in domestic football. Elland Road is home to Leeds United with an impressive capacity of 37, 640. The site also boasts an onsite conference and events venue capable of hosting a wide range of large-scale events.

With the start of the 2023 season, fans will be able to digitally download their ticket to their Google or Apple wallet. There are several improvements that will help the matchday experience run much more smoothly. Not only will ticket purchases be easier, but entry to the stadium will be quicker and smoother. The environment will also benefit as fewer tickets will need to be printed and collected on match day.

Leeds United has been working with SKIDATA for almost 20 years now. It is therefore pleasing that Leeds United and SKIDATA are entering into a new 5-year partnership, until 2027. SKIDATA is the official access control partner at Elland Road, providing the best hardware, the new e-ticketing solution and support. An important element of the new agreement is the comprehensive upgrade of all 92 access control readers here at Elland Road.

We are delighted to be partnered with SKIDATA for the next five years as we look to upgrade entry to the stadium on the matchday experience using SKIDATA’s e-ticketing solution.

Angus Kinnea, Chief Executive Leeds United

Facts & Figures

Project Name Leeds United
City Leeds, Yorkshire, England
Installation Date Early 2000s, upgrade and update in 2022
Seats 37,640 seats
Requirement Enhanced security, protection against fraud, quicker and smoother stadia access for fans, fewer printed tickets
Solution implemented e-ticketing service
Realization / Special Features Digital ticket in the google or apple wallet

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