The challenge at a soccer stadium during peak times is to optimize the flow of cars in and around the parking garage, avoid traffic congestion, and ensure a welcoming reception for fans and visitors. This is achieved through clear signage and smart parking guidance in and around the stadium, which minimizes search traffic. An advanced license plate recognition system on-site makes parking efficient and provides visitors with a welcoming arrival and departure. Once at the parking destination, the chain of clear signage continues from the car to the correct spot in the stadium. This results in an optimal experience and a fantastic visitor experience.
Smart, cashless payments are the centerpiece of an effortless and fast visitor experience, especially with large groups. By focusing on seamless transactions, efficiency, and ease of use, we provide a smooth payment experience. These cashless payments will continue to evolve, focused on further simplifying the payment process and adapting to users' individual preferences. The smoother the flow, the better.
The stadium functions not only as an event venue but also as a smart Park & Ride (P+R) location in Amsterdam. Visitors can then park their car outside the city center and travel to the center via public transportation at a discount. This innovative concept is designed to reduce city congestion and promote sustainable mobility. Thanks to an intelligent network, the parking garage is excluded as a P+R location during events, ensuring an optimized flow of visitors to the stadium.
