A piece of nature in the pocket of your skiing jacket – the keycard pure by SKIDATA

A piece of nature – the keycard pure by SKIDATA

22 October 2020Gisela Bechmann2 Minute Read

Digital access and natural material – two opposites which the keycard pure combines in the best possible way. The ski ticket made of wood is a unique way for slope opera-tors to welcome their premium customers. This world novelty will be available for the guests of the Kitzbühel Bergbahn AG in Austria this ski season.


When the leaves are falling in autumn and the temperatures begin to drop, people in flats and offices are looking forward to the winter: feeling nature again under the clear blue sky and having fun in the snow with friends and family. Nature, outdoor sports and, maintaining a good conscience: these trends are unified in SKIDATA’s new keycard pure.

Slope operators can differentiate themselves from other skiing destinations in offering the ski pass made of wood (and completely plastic-free), as the keycard pure stands in a particular way for inviting guests whom appreciate nature to high-class destinations. Franz Holzer, Managing Director of SKIDATA Austria, states: “The keycard pure perfectly fits to premium destinations, such as Kitzbühel.”


A piece of the Alps

Nature itself makes the keycard pure an eyecatcher: every single card is one of a kind. The grain is unique; the feel is unmatchable. The guest receives a high-class souvenir which he or she will love to keep. Of course, the keycard is rechargeable and, thus, may be re-used many times over.


The wood used for the manufacturing of the card exclusively comes from forests which are FSC-certified (as part of the Forest Stewardship Council) – a prime example for replacing plastic materials with renewable primary products.The RFID card contains regular functions: put in the sleeve or the breast pocket of the skiing jacket and it grants comfortable and touch free access to the skiing slopes.


When the skiing season comes to an end in spring, when people are back home and in their offices again, the keycard pure on the desk as a souvenir makes people remember the lovely days in the mountains – and helps them to look forward to the next season.



SKIDATA is an international leader in the field of access solutions and their management. More than 10,000 SKIDATA installations worldwide in ski resorts, stadiums, airports, shopping malls, cities, spa & wellness facilities, trade fairs and amusement parks provide secure and reliable access and entry con-trol for people and vehicles. SKIDATA places great value in providing solutions that are intuitive, easy to use, and secure. The integrated concepts of SKIDATA solutions help clients optimize performance and maximize profits. SKIDATA Group (www.skidata.com) belongs to the publicly traded Swiss Kudelski Group (www.nagra.com), a leading provider of digital security solutions.

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