Cities are running out of room. Not someday - now, block by block. Take Amsterdam. It's growing fast, but at the same time it's tearing up roads for repairs, carving out space for trees and climate resilience, and burying new heating pipes for the energy transition. All of it worthwhile. All of it competing for the same scarce resource: public space. And mobility is usually first in line to give some back.
That pressure is driving a quiet shift across European cities: moving parking off the street and into managed hubs.
Get it right and you free up surface space for people and greenery.
Get it wrong and you simply move the headache elsewhere - and make residents' days worse.
The difference between those two outcomes is what it all comes down to.
Here’s the uncomfortable truth every planner already knows: take away someone’s street parking and they won’t thank you for it. It doesn’t matter how strong the climate case is. If you used to park outside your door and now have to walk to a hub, it feels like a loss before it feels like a benefit.
So relocating parking isn’t enough. The new option has to be so seamless that people barely notice the change - and then quietly start to prefer it. That means digital access that simply works, clear guidance to an available bay, no queues, none of that "will there even be space when I get there?" When the hub is easier than the street ever was, adoption stops being a battle. That’s what intelligent access is really for: turning a place you put up with into part of a journey you would actually choose.
The clearest example sits beside one of the Netherlands’ largest event areas. The Johan Cruyff Arena precinct handles major peaks - roughly 50 to 60 event days a year, five or six hours at a time. For the rest of the year, it is mostly empty. And now tens of thousands of new homes are being built right next to it.
That is the challenge in a nutshell. You need capacity for peak demand, but you cannot allow that footprint to lie unused for the other 300-odd days. The answer is not more asphalt - it is using what is already there more intelligently. And it is not just theory: the ArenA already operates its 2,400 bays using network logic that removes the car park from general parking on event days, allowing it to function as a smart Park & Ride for the rest of the time without adding to match-day congestion. One flexible hub is better than several car parks that are not.
It helps to think in terms of three connected layers.
Intelligent access removes friction at the entrance.
Intelligent parking matches supply and demand in real time, directing drivers straight to a bay instead of having them circle the block.
And intelligent behaviour is what those two make possible - people who arrive, park and continue their journey without adding to the chaos, because the system has quietly guided them towards the easy choice.
None of this is technology for its own sake. It all serves one goal that cities and operators share: urban flow. Keep people moving, keep space usable and keep the city liveable as it grows.
The most useful first step is to link parking with traffic management. As Willem van Heijningen, a strategist in the City of Amsterdam's Department of Mobility and Public Space, puts it, the goal is that "as people approach the city, they are immediately directed to their parking space… so they don't drive aimlessly through the city or the event area searching for a spot."
Eliminate the search, and you eliminate a large share of the congestion, frustration and emissions that come with it.
Cities own the space, the signage and the mandate. Partners provide the digital layer that makes a hub feel effortless.
That is where we come in: SKIDATA's Mobility Hub turns parking into a connected front door - one digital touchpoint for parking, charging, transit and shared mobility - while SKIDATA Connect brings on-street and off-street parking together in a single system.
In Belgium, that same backbone supports 89 Park & Ride sites and 23,000 bays, managed by a team of six. Manage the shift carefully, make the journey seamless, and the hub becomes what a crowded city truly needs: not somewhere to store cars, but a front door that keeps the whole place moving.
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