Your customers want more and more: more comfort, more adventure, more pleasant surprises. SKIDATA sees parking customers in a holistic context. From this perspective, the parking itself is only a part of the overall impression of a destination. Our Customer Journey will help you to reach this goal.
Treat your regular customers to the same excellent service on the return trip that you did upon their arrival and remind them of you and your good service also at home - for example, with special offers or new information about the attractions in your area.
Pamper and reward loyal guests with gifts and incentives. Exchange bonus points for attractive special services. Here you have a number of possibilities – such as a VIP parking space for their next visit, or that the customer has his car parked for him (i.e. ‘valet’ parking).
Give your potential regular customers a good reason to choose your car park on their next visit and on each visit in the future. Stay in touch with your regular customers and use the information gained for targeted marketing activities.
Encourage your customers to register with name and address - online or on site. Your customers enjoy exclusive information, special advantages, and earn bonus points, and you receive valid customer data and the valuable opportunity to stay in contact with your guests.
Make it easy for customers to reserve any desired service in advance - from home or on their mobile device: from the parking space to charging stations to individual extras. Your visitors will be happy knowing they have confirmed services and exclusive customer care. And you realize revenue sooner and get valuable information about what customers really want.
Give your customers a warm welcome and the comfortable feeling of knowing that everything is well prepared right upon their arrival. Provide new arrivals, for example, with helpful information sent directly to their GPS or via an informative SMS.
Score points right from the beginning with comfort and service. Make sure that your new customers enjoy a pleasant entry and reach their parking space easily. Your customers have the guarantee that their booked extras are ready and waiting for them.
Whatever your customers have planned, later they should remember that your car park was the ideal starting point. Make it easy for them to find their way from the parking space to the desired destinations in the area and back to their car afterwards. Provide extra services such as a charging station or having their car washed during the parking.
Collaborate with other companies. Your guests are sure to enjoy coupons and discounts in stores or having their parking ticket validated while shopping or visiting a restaurant. Award bonus points in addition, for example, for online reservations or the use of the charging station. Points which can be later converted into individual benefits and experiences.
Make it easy for your customers to pay for parking and extras by offering an understandable and easy-to-use payment system and a variety of payment methods, and direct visitors quickly and directly back to their car via automated information above the parking space. Clear signage and understandable guidance ensures a safe departure.