Your guests want more and more: more comfort, more adventure, more pleasant surprises. SKIDATA sees guests in a holistic context. From this perspective, the entrance to the event itself is only a part of the overall impression. Advertising, booking, the arrival and information about best prices are just as integral parts of an enjoyable stay. And you want to get to know your guest and to be able to identify them by name and the most important customer information. Our Customer Journey will help you to reach this goal.
If your online presence provides interesting information and benefits, customers are happy to log in regularly. Use apps to stay in touch with your guests before, during, and after their stay, and also use these apps to offer them exciting surprises and good memories which they can share with family and friends.
Pamper and reward loyal guests with gifts and incentives. Exchange bonus points for attractive services that your customers will enjoy and incur low cost to you. Here a number of possibilities are open to your marketing department – such as a VIP entrance and access to a VIP lounge, special attractions not otherwise available, or VIP parking right in front of the entrance.
Draw attention to yourself. Give your potential regular guests a good reason to come back to you again and again. Stay in touch with your regular customers and use the information gained for targeted offers and marketing activities.
Encourage your customers to register with name and address - online or on site. Everybody will benefit: your customers enjoy exclusive information and special advantages. You receive valid customer data and the valuable opportunity to stay in contact with your guests.
Win over your future or already loyal customers with truly valuable information. Early, proactive contact, helpful hints and personalized advertising of additional offerings and highlights increase customer satisfaction. This makes sure that your guests include your offers in their planning, and lets you suggest targeted additional services.
Make it easy for visitors to reserve any desired service in advance on your website: whether a parking space, tickets, special services or individual extras. Your customers will be happy with attractive offers and exclusive service. And you can plan more accurately, actively steer your market and realize revenue sooner.
Score points with variety and service upon your guests arrival: shuttles for rail travelers and reserved parking included in the ticket price reduce travel stress. Give your guests the good feeling that their leisure experience starts right with the arrival.
Make the check in simple for your guests and impress them with a perfect start. Ideal for this: one ticket for all services – even right on their mobile phone. Then customers do not have to repeatedly register, waiting times are reduced and you get a better information about what your guests want.
Involve visitors from the beginning: discounts and special offers through coupons are an attractive way to promote the involvement of your guests.
Your customers should enjoy their stay and keep it as a positive memory for a long time. The ideal access control should be effective and, at the same time, hardly noticeable to your guests and should provide you with valuable information about their use of your offers - information which can be used to optimize your services.
Motivate your customers with recognition for specific activities or using certain services: award bonus points, for example, for making early reservations, visiting your website or for their repeat visits. Points which can be later converted into individual benefits and experiences.
When your guests return home, they take many impressions with them. Encourage the positive memories with an overview of the vacation activities they have experienced. A professionally planned and operated vehicle access management ensures a relaxed departure.
Give your customers the feeling of a truly mutual partnership. For example, with pay-per-use services that let your guests only pay for the services that they actually use. Through a subscription service you make payment processing easy and achieve regular visits from your guests.