Fan Loyalty is the Key to Success

SKIDATA Loyalty.Logic is more than just collecting points. It's more than just receiving rewards. The SKIDATA loyalty platform creates a close connection to your guests, your fans. It is the platform for your loyalty program and the platform to strengthen your name and your brand.

With Loyalty.Logic your guests benefit from products that cannot be bought with money. And you profit from returning, loyal customers and the opportunity to use collected data for targeted marketing. Motivate your visitors to action by offering them the incentive to earn points. And at the same time, deliberately increase both visitor satisfaction and your sales.

Watch this video and learn more about our SKIDATA loyalty platform Loyalty.Logic and how you and your customers can become lifelong champions.

SKIDATA Loyalty Platform

The Loyalty.Logic platform helps you to motivate your visitors to use special services. Fans can register and can earn points for all interactions, online or on-site: for example, if they buy tickets over the website of the club or the amusement park, for the purchase of merchandising products or for arriving early at the stadium. The loyalty points earned can be exchanged for services that you have selected. In this way, fans can enjoy both, products of the club or the amusement park like merchandise as well as products that money can´t buy: from a ‘Meet & Greet‘ with the team, experiencing a game in box seats, or a special guided tour of the park.


Ticket purchase
Early arrival
Merchandise purchases
Newsletter registration
Social Media and website activities


Player meetings
Access to trainings
‘Behind the Scenes‘ tours
Box seating


Committed, returning fans
Data generation
Influence behavior
More Online activities
Sales increase

Your benefits

Know your customer Influence customer behavior
You get a 360-degree customer view which lets you get to know them better. Use this knowledge to target activities and promotions that interest them. You guide your customer’s behavior with rewards. Put extra emphasis on additional offers and services to increase revenue while at the same time reducing advertising costs.
Promote customer interactions Strengthen customer relationships
Fans collect points for all interactions - online or on site. In this way you promote your social media activities and make use of gamifi cation for an improved customer experience. This adds value to your existing offerings. Show your customers that they are important to you. Customers can redeem collected loyalty points for services, experiences, or products, either from your portfolio or for experiences money can´t buy.

All the information you need at a glance is available for download here.


Download here all information about Loyalty.Logic.

Flyer at a glance



SKIDATA implemented Loyalty.Logic in San Francisco: "49ers new social and digital fan competition (Faithful 49 presented by Esurance)“

Watch our fist reference video with the topic: Loyalty. Don’t miss the interview with Bart Wiley – COO of Seattle Sounders. It is really amazing and can make all of us proud how satisfied he his.

The loyalty platform has already been successfully implemented at Seattle Sounders FC:

Flyer Seattle Sounders

Club members of the Miami Dolphins can collect points for certain actions which can then be exchanged for various services.

 Flyer Miami Dolphins

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